Moviegoers willing to sit in the front rows will be able to purchase tickets at a reduced price, but they’ll need to shell out more money for the best seats.
, with plans to charge three different seat prices depending on location in the theater, as theaters continue to struggle after the one-two punch of the Covid-19 lockdowns and the rise of streaming services....
The new seating standards will apply to all movies shown after 4 p.m. and do not apply on Tuesday, when AMC offers a deal for $5 movie tickets. The ticket pricing initiative is already underway at a few AMC theaters across the country, and will be initiated nationwide by the end of the year. AMC said box offices and the company’s mobile app will show customers a detailed map with prices during the ticket purchase process.The move comes as movie theaters are struggling to survive in the world of streaming services. Film ticket sales totaled $7.4 billion in the United States last year, a partial recovery from just $2.1 billion in 2020 and $4.
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