AMC, buoyed by its popcorn push, prepares to launch branded premium gourmet candy
AMC Entertainment Holdings Inc., boosted by the success of its branded popcorn sales, is planning to launch branded premium gourmet candy, according to CEO Adam Aron.
The movie-theater chain and meme-stock darling reported better-than-expected second-quarter results early Tuesday. Speaking during a conference call to discuss the results after the close of markets, Aron provided an update on the company’s branded popcorn push and its efforts to launch new products.
The AMC-branded ready-to-eat and microwave-at-home popcorn has been “flying off the shelves” at Walmart stores and from the retailer’s website, Aron said during the conference call. Related: AMC could face bankruptcy risk if APE conversion battle fails and strikes drag on, analyst warns
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