The new ticket pricing system will apply to all locations by the end of the year.
NEW YORK, NEW YORK - MARCH 09: People walk outside the AMC Empire 25 movie theater in Times Square amid the coronavirus pandemic on March 09, 2021 in New York City. It has been one year since COVID-19 was first reported in New York City. After undergAMC Theatres said they are rolling out a new ticket pricing system based on the seating location.
The new initiative is called "Sightline at AMC." It will be applied to showtimes beginning after 4 p.m. and is not applicable on Discount Tuesdays. The company said moviegoers will pay more or less for their tickets depending on where they want to sit.A friend recently reached out to Drew Gottfried with good news that the video had been found, sparking an idea to surprise his wife with the footage on their wedding anniversary.
The new pricing system has already started at select AMC locations but will expand to all theaters by the end of the year.Standard is the most common seat in the auditorium and will have the traditional cost of a ticket. Value seating includes seats in the front row of the auditorium, as well as select ADA seats with prices lower than the standard fare. Preferred seating includes seats that are in the middle of the theater and will be priced above the standard seating tickets.
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