AMC Networks is the latest of the nation’s big TV companies to work to marry advertisers to viewers in a venue that breaks most of TV’s long-standing rules. The company, best known for …
, the company’s chief commercial officer. The new offering will feature a “light” ad load that executives say is in keeping with standards currently set at other services, but the intention is to help marketers weave themselves into and around programming in bespoke fashion, Kelleher says.
The company, which already places commercials in various FAST and video-on-demand products, is trying to expand its offering at a moment when many big media companies are hoping for a surge in ad spending. A roiling stock market and fears of a recession have spurred much of Madison Avenue to pull tighter on purse-strings, but executives from a range of media companies have pointed to expectations of better activity in the second half of this year.
Since that time, the company has named a new CEO, Kristin Dolan, James Dolan’s wife. She had been leading 605, a media analytics firm, and Kelleher expects her to use that expertise to guide how AMC Networks operates. “She knows a lot of people and had these pre-existing relationships that come through the advanced data side, which is where it is all going” in the industry, Kelleher says.
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