AMC Entertainment will debut its new retail popcorn line at hundreds of Walmart locations on March 11 – Academy Awards weekend, the company announced this morning. CEO Adam Aron’s latest push to d…
will debut its new retail popcorn line at hundreds of Walmart locations on March 11 – Academy Awards weekend, the company announced this morning.’s latest push to diversify the giant movie chain, from a gold mine to an AMC-branded credit card, will include three flavors of both microwave and ready-to-eat popcorn called Perfectly Popcorn. The news comes as the company is set to report its latest financials after the bell today.
The snacks will expand to more than 2,600 Walmart stores and walmart.com in the weeks following and AMC anticipates even broader distribution channels later this spring. “We could not have found a better partner than Walmart for this important extension of the AMC experience into the home,” he said. A move early this month to implement tiered ticket pricing inside theaters by seat location met with a backlash.
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