Amazon is interested in buying Sprint's Boost Mobile brand, mainly for its attached wholesale deal, Reuters reported last week.
last week that said Amazon is considering the deal. Amazon has mainly been interested in buying the brand for the wholesale deal that would allow it to use T-Mobile's wireless network for at least six years, a source told Reuters. T-Mobile and Sprint agreed to sell the prepaid cellphone brand as one of several concessions meant to reduce the market share as part of its planned $26 billion merger.
"The idea that Amazon would actually want to enter the wireless market is bad enough," the analysts said in Friday's note. "Over its now forty-year history, the wireless industry has never generated a return on invested capital meaningfully in excess of its cost of capital. And that's before the entry of a player like Amazon."
The analysts conceded Amazon may hope to own wireless networks to facilitate its other goals, like operating piloted delivery drones and driverless vehicles, but they said it would be "economically insane" to buy a network for this purpose.
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