U.S. online sales during Amazon.com's Prime Day shopping event rose 6.1% to $12.7 billion from last year, as inflation-hit Americans hunted for discounts on the e-commerce platform, Adobe Analytics data on Thursday showed.
The Amazon logo is seen outside its JFK8 distribution center in Staten Island, New York, U.S. November 25, 2020. REUTERS/Brendan McDermid.Prime Day shopping event rose 6.1% to $12.7 billion from last year, as inflation-hit Americans hunted for discounts on the e-commerce platform, Adobe Analytics data on Thursday showed.on products such as toys and appliances drew in customers who have otherwise cut their non-essential purchases due to rising prices.
The second day saw an increase in sale of back-to-school items including stationary and office supplies, said Vivek Pandya, lead analyst at Adobe Digital Insights. Average order size rose to $54.05 from $52.26 last year during the two-day event, according to data firm Numerator.that U.S. online sales during the first day jumped nearly 6% to $6.4 billion from a year ago.
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