Amazon reports blocking 4 billion counterfeit listings in 2021

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Amazon reports blocking 4 billion counterfeit listings in 2021
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Counterfeit sellers have hurt online retailers like Amazon, and the company has ramped up efforts to combat the problem in recent years.

Amazon website displayed on a computer screen is seen in this illustration photo taken in Krakow, Poland on April 6, 2022.

The report stated that Amazon blocked more than 2.5 million attempts to create fake accounts on its e-commerce site, a 58% decline from 2020. The company attributes the drop-off to its vetting process and other efforts to discourage bad actors. Amazon supports the INFORM Act, a House online retail bill that would require online stores to gather contact and financial information from high-volume sellers and reveal some of the information to buyers.

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