Amazon plans to bring ChatGPT-style product search to its web store, rivaling efforts by Microsoft and Google to weave generative AI into their search engines
mazon.com Inc. plans to bring ChatGPT-style product search to its web store, rivaling efforts by Microsoft Corp. and Google to weave generative artificial intelligence into their search engines.
The e-commerce giant’s ambitions appear in recent job postings reviewed by Bloomberg News. One listing seeking a senior software development engineer says the company is “reimagining Amazon Search with an interactive conversational experience” designed to help users find answers to questions, compare products and receive personalized suggestions.
Another posted job would be part of “a new AI-first initiative to re-architect and reinvent the way we do search through the use of extremely large scale next-generation deep learning techniques.” Amazon spokesperson Keri Bertolino declined to comment on the job listings. “We are significantly investing in generative AI across all of our businesses,” she said in an email.
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