Amazon makes Prime Video look more like Netflix (and every other streaming app)
Amazon is introducing a new Prime Video interface that will be familiar to anyone who has used Netflix – or, for that matter, any other modern streaming service. To make the Prime Video experience “less busy and overwhelming,” the company has relocated the platform’s main navigation bar to the left side of the screen and arranged the icons into a vertical column. From top to bottom, the six menus are Search, Home, Store, Live TV, Free and My Stuff.
Most of the menus include subcategories to simplify navigation further. For instance, the Home section has subcategories for movies, TV shows and sports. Other Netflix-inspired features include a top 10 list of popular content and poster-style thumbnails that expand to play a preview when you navigate over them.However, the most helpful change Amazon has introduced is a new set of icons that make it easier to know if something is part of Prime Video.
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