Amazon ends most of its retail experiments
Amazon is ending most of its retail experiments to focus on grocery stores, with a more generally focused store that sold products with a four-star or higher rating curated from Amazon’s digital storefront, along with — of course — Amazon’s own first-party products .
Amazon Pop Up stores, on the other hand, were smaller, more focused mall experiences that offered rotating themed products . All of Amazon’s retail locations, however, helped serve as a physical contact point to return Amazon products, in addition to offering lower prices and perks to Amazon Prime subscribers.
The news isn’t entirely shocking: Amazon’s retail ambitions have largely felt like small-scale trials compared to the massive scale of its online operations. And,
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