Amazon may join a growing list of retailers that offer pet telehealth as it looks to compete with Walmart and take a slice of the lucrative veterinary market.
Amazon is considering offering veterinary telehealth as it looks to compete with Walmart, people familiar with the matter told CNBC.The U.S. pet market is expected to grow to $200 billion by the end of the decade, and pet health is driving that boom., is a dominant player in pet food and supplies. But it has not so far meaningfully invested in pet health, which is expected to drive growth in the $137 billion pet market.
Amazon could turn to Pawp to fuel a potential pet telehealth offering in time for the holiday season because Pawp has already proven it can scale with a large retailer. Amazon could also partner with one of the dozens of other pet telehealth startups on the market or build its own practice, which is whatAs Amazon's efforts to expand its health-care business show mixed results, the company has signaled that the pet market is a priority.
If Amazon does move forward with a pet telehealth program, it could take a similar approach to Walmart and offer it through its Amazon Prime subscription service. Dr. Lori Teller, former president of the American Veterinary Medical Association and a professor of telehealth at Texas A&M University, said pet telehealth can be beneficial, but she has concerns about companies that could be using it to drive product sales.
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