Amazon sells goods from its own brands, in addition to those from third-party sellers and other retailers, on its sprawling e-commerce website.
Matt Taddy, vice president of Amazon Private Brands, said in a statement that the company has looked to eliminate some in-house products after determining they didn't resonate with customers.
Feeling out of the loop? We'll catch you up on the Chicago news you need to know. Sign up for the weekly"We always make decisions based on what our customers want, and we've learned that customers seek out our biggest brands – like Amazon Basics and Amazon Essentials – for great value with high quality products at great price points," Taddy said.
The company didn't say how many private brands it plans to eliminate. Dozens of brands are expected to be cut, leaving Amazon with fewer than 20 house brands, according toAmazon is significantly paring back its apparel and furniture brands, some of which will remain on its site until they run out of stock, the Journal reported, citing sources familiar with the matter.
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