The Estée Lauder Cos. Inc. tapped youth poet laureate Amanda Gorman to curate its new literacy initiative.
“Our company was founded by an extraordinary woman, Estée Lauder, who paved the way for women everywhere to believe anything is possible. Our first-of-its-kind partnership with Amanda was created under these very same trailblazing ideals,” said Jane Hertzmark Hudis, executive group president, the Estée Lauder Cos., in a statement.
“Amanda embodies a new generation and demonstrates the importance and influence of voice,” added Fabrizio Freda, president and chief executive officer, the Estée Lauder Cos. Inc. “As a company, we are committed to nurturing the leaders and talent of the future, empowering them to use their voices — and to use them loudly.
Stéphane de La Faverie, group president at the Estée Lauder Cos. and global brand president of Estée Lauder and Aerin, echoed Freda’s and Hudis’ sentiments.to the Estée Lauder brand as our first-ever global changemaker.’s transformative voice has the power to connect with others in a deep and meaningful way, inspiring the confidence and courage to create change.
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