Alphabet loses $55 billion in market value after Samsung reportedly considers replacing Google with Bing in its phones
The report said that Samsung is considering replacing Google as the default search engine across its lineup of devices in favor ofA similar contract between Alphabet and
results earlier this year. Google has long held an essential monopoly on the search market, commanding a market share of about 90%. But that might not be enough if Samsung decides to set Bing as the default search engine across the hundreds of millions of devices it ships each year. While Google could still be made the primary search engine on Samsung devices if a deal between Samsung and Microsoft goes through, it would require users to change the phone settings on their own to make the change.
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