Launching Tmall in Europe reflects a significant shift in strategy for Alibaba in its international e-commerce operations.
While Alibaba's international push in online shopping is not new, it has focused on a site called AliExpress in Europe. However, AliExpress has goods shipped from China into Europe. Shipping times are often long though products may be cheaper than rivals.
However, Evans' suggestion is that Tmall in Europe would focus on selling local brands to local shoppers. It's unclear if this would be merged in any way with AliExpress. One of Alibaba's six independent businesses is called the Taobao Tmall Commerce Group which focuses on its two main e-commerce products in China. But it also has a Global Digital Commerce unit that focuses on Alibaba's e-commerce push abroad.
"Europe is a top priority for all of the businesses that have an international component. So by that, I mean, the international commerce businesses, the cloud business, the logistics business in particular," Evans said.
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