Alfa Romeo, DS, Lancia and Maserati will only launch pure-EVs from 2025
Stellantis has launched its Dare 2030 strategy with a view to slashing its carbon footprint by 50% by 2030, boosting revenues and maintaining strong operating margins.
The initiative has heavy implications for all brands in the portfolio but particularly the premium-oriented European brands, which will now undergo a period of rapid and dramatic reinvention to meet the new deadline. Stellantis plans to multiply its premium segment revenues by four and its profits in this segment by five by 2030. It hopes that ipremium cars will contribute 11% of its overall revenues, up from 4% currently.
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