It's gaining a cult following.
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These products are becoming more popular and recognizable—ALDI brands are the fastest-growing in America between 2021 and 2022, the Numerator trend report found. But while ALDI has the biggest share of shoppers' spending when it comes to brand purchases, other chains are seeing a bigger cut as well. In fact, 41% of shoppers said they are buying more private label brands this year, according to a study done by
. Besides ALDI, Trader Joe's , Wegmans , Costco , and Sam's Club saw the greatest amount of private-label spending.Many grocery shoppers don't see the switch from big name brands to private-label like ALDI as"trading down," as some of these labels have gathered a cult following. ALDI's popular Mimosa Wine landed a feature in
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