Aldi has taken aim at Sol De Janeiro's viral Brazilian Crush fragrance range.
, and the latest launch – well, we really should have seen it coming.
Welcoming a new line of body mists into the fold, Aldi has taken aim at Sol De Janeiro's viral Brazilian Crush fragrance collection, which has steadily built a cult following both online and offline. Cherished by celebrities and Love Islanders alike – so much producers had to order more for the villa dressing room – it's hard to imagine an affordable dupe that could compete.The three new Aldi scents, Twenty Eight Cuban Dreams, Thirty Two Havanna Nights and Sixty Four Tropical Glow, are numbered just like its OG Sol de Janeiro counterpart and similarly offer a lightweight, long-lasting fragrance made with the warmer months in mind. It's a smart move by the supermarket.
While it's hard to compete with Sol De Janeiro's delicious, gourmand scents, Aldi's dupes offer a budget-friendly alternative if it's the packaging that had you at hello. Each scent is built on an addictive base of vanilla and musk, and embellished with a range of fresh, fruity and floral notes. Whether they can in any way compete with the originals on a scent level, only loyalists will be able to tell. If you're a fan of a fruity scent buy though, at £2.
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