The biographical sports drama details the origins of Nike's Air Jordan shoe, which made everyone involved with its creation extraordinarily wealthy.
The 2023 biographical sports drama Air tells the story of how Nike's Air Jordan was created and how the gamble made by Nike executives made Michael Jordan and some of the executives themselves incredibly wealthy. As outlined in the movie, the Air Jordan likely saved Nike's existence and helped make it the athletic apparel powerhouse it is today.
Sonny Vaccaro's Net Worth - $5 Million In Air, Matt Damon portrays the Nike marketing executive who pushes for a complete upheaval of Nike's basketball division strategy. While Air took some liberties with his pursuit of Jordan, Vaccaro was responsible for pushing for what was, at the time, a major gamble. His brilliant plan to grow a shoe brand alongside a player's brand made the entire concept work, resulting in Nike's explosive growth in the mid-80s and 90s.
Phil Knight continued on as the chairman of Nike until 2016, after 52 years with the company, but he still retains a position as the chairman emeritus of the apparel giant. Under his guidance, Nike grew from his initial $500 investment into a global sports powerhouse and made Knight one of the world's wealthiest individuals. He currently owns most of the company, and his net worth was most recently estimated at $46 billion.
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Aircraft surveys for air eDNA: probing biodiversity in the skyAir is a medium for dispersal of environmental DNA (eDNA) carried in bioaerosols, yet the atmosphere is mostly unexplored as a source of genetic material encompassing all domains of life. In this study, we designed and deployed a robust, sterilizable hardware system for airborne nucleic acid capture featuring active filtration of a quantifiable, controllable volume of air and a high-integrity chamber to protect the sample from loss or contamination. We used our hardware system on an aircraft across multiple height transects over major aerosolization sources to collect air eDNA, coupled with high-throughput amplicon sequencing using multiple DNA metabarcoding markers targeting bacteria, plants, and vertebrates to test the hypothesis of large-scale genetic presence of these bioaerosols throughout the planetary boundary layer in the lower troposphere. Here, we demonstrate that the multi-taxa DNA assemblages inventoried up to 2,500 m using our airplane-mounted hardware system are reflective of major aerosolization sources in the survey area and show previously unreported airborne species detections (i.e., Allium sativum L). We also pioneer an aerial survey flight grid standardized for atmospheric sampling of genetic material and aeroallergens using a light aircraft and limited resources. Our results show that air eDNA from terrestrial bacteria, plants, and vertebrates is detectable up to high altitude using our airborne air sampler and demonstrate the usefulness of light aircraft in monitoring campaigns. However, our work also underscores the need for improved marker choices and reference databases for species in the air column, particularly eukaryotes. Taken together, our findings reveal strong connectivity or mixing of terrestrial-associated eDNA from ground level aerosolization sources and the atmosphere, and we recommend that parameters and indices considering lifting action, atmospheric instability, and potential for convection be incorporated in future surveys for
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