Microsoft launched a ChatGPT-powered version of its Bing search engine this week.
Artificial intelligence could bring almost $10 billion a year to Microsoft's search business, according to MoffettNathanson. This week the tech giant revealed a new version of Bing , its search engine launched in 2009, powered by the OpenAI's ChatGPT. The explosive popularity around the chatbot led Google to launch its own version . Baidu also this week revealed plans for its own follow-on .
mountain MSFT over past 12 months. "We believe that the AI-powered Bing could be the catalyst that actually gets people to start using the often-maligned [Bing] search engine," Sterling Auty, an analyst at MoffettNathanson, wrote in a note Thursday. "If Microsoft took just 5% market share from Google, that's an incremental $9.5 billion in revenue for Microsoft, and if the updates to Bing managed to take 10% market share, that's an incremental $19 billion.
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