Snoop Dogg is reaching out to new customers: actual dogs
The rapper and entrepreneur is expanding into pet fashion with Snoop Doggie Doggs, his new brand of pet accessories. “If my dogs ain’t fresh I ain’t fresh,” Snoop said in a news release published on Thursday. “These dogs and their apparel are a reflection of Tha Dogg himself, so they gotta look the role of a Top Dog, ya dig?!?!” The line is a collaboration between talent agency SMAC Entertainment and apparel brand Little Earth Productions.
Think a dog bowl rendered in shining gold and adorned with a real metal chain, or a stuffed dog toy in the shape of a marijuana joint with Snoop’s face on it. There are also canine t-shirts and jerseys emblazoned with the artist’s logo. “Snoop Dogg was, without a question, the most fitting and amazing partner we could think of in the dog and pet space,” Rob Brandegee, the co-founder of Little Earth Productions, said in the release.
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