The intimates brand is introducing a new category that offers an alternative to undergarments that constrict.
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The Aerie customer, Jagaric continues, has always asked for comfort, but even that has changed as of late. "She wants to be even more comfortable than she was [in] what we offered five or 10 years ago," she says. "Also, there's an industry trend of not having so many pushup bras or even wires.
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