Thanks to pandemic-era realities, including labor shortages, factory shutdowns, and a mismatch of supply and demand, our global supply chain is not functioning the way it used to. Let’s look at some tips for advertisers navigating an uncertain supply chain.
Thanks to pandemic-era realities, including labor shortages, factory shutdowns, and a mismatch of supply and demand, our global supply chain is not functioning the way it used to. worldwide – with North America having the highest share of disruptions at 47%. With port closures, weather-related issues, container shortages, and covid-related disruptions, supply chains have been hit hard. In turn, retailers are feeling the repercussions.
Email and social media are effective channels for communicating with customers at scale but remember that customers are individuals with unique circumstances so make sure to have channels open for direct communication.Many retailers are hesitant to invest in traditional media or costly video up-fronts for fear that product unavailability will prevent a return on investment or even yield a significant loss.
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