Advertising executives showed little concern over the threat of bans, swarming TikTok's booth
Blake Chandlee, TikTok’s president of global business solutions; Sofia Hernandez, TikTok’s global head of business marketing; Rob Mayhew, a TikTok creator; and Kate Jhaveri, TikTok’s global head of marketing, speak at a press event in Cannes, France, June 19, 2023.ikTok Inc.’s political troubles seemed far away in Cannes, where advertising executives swarmed the short video app’s booth at a week-long industry extravaganza in Southern France.
“We want to be where the eyeballs are,” Dani Benowitz, US president of the ad agency Magna Global, said on Wednesday at TikTok’s stage. Shyam Venugopal, a senior vice president at PepsiCo Inc., described the app as a “marquee partner.” France is one of several countries this year that banned the app for public employees. Yannick Bolloré, the chief executive officer for French media giant Havas Group, said his clients were seeing “a lot of traction” on TikTok, dismissing the idea that the app only appealed to teenagers. “It’s perceived as being a platform which is used by kids. But in fact, it’s much more general,” he said in an interview.
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