Advertisers beg Google not to kill Chrome cookies without a plan B, warning it could hurt start-ups.
, and to Dick O'Brien, EVP of government relations at the American Association of Advertising Agencies, which represents major ad agencies.
Google said it will effectively kill off third-party cookies on Chrome once it has figured out how to address the "needs of users, publishers, and advertisers" and it has developed tools to "mitigate workarounds." Chrome is the most popular web browser in the world, with about 69% global market share as of September 2019, according to Statista.
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