Adobe's AI-driven stock rally can keep rolling, analyst says in upgrade

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Adobe's AI-driven stock rally can keep rolling, analyst says in upgrade
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Adobe shares have marched more than 30% higher over the past month, but one analyst thinks the company can continue to ride the artificial-intelligence wave.

Adobe Inc. shares have marched more than 30% higher over the past month, but one analyst thinks the company can continue to ride the artificial-intelligence wave.

... Adobe Inc. shares have marched more than 30% higher over the past month, but one analyst thinks the company can continue to ride the artificial-intelligence wave. Bachman wrote he sees room for Adobe to raise prices for existing solutions or create new higher-priced offerings that package generative AI capabilities. “Additionally, we think that generative AI can help with retention in enterprise, which would be positive for mix, by making the solutions higher value,” he wrote.

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