Go go go! Adidas x Gucci is available now:
designs. But while it was new to press and consumers, the idea had been percolating in the creative director's head since he took the reins of the Italian fashion house.
"I often thought about Adidas in my work, that was a hidden desire. I used pop symbols, I mixed things, I developed hybrids; three stripes for Adidas and for Gucci." Michele said at a press conference following the Fall 2022 runway. "Nowadays, we call this a collaboration — I know that the marketing department calls them this — but this is how I started seven years ago. I tried to interpret it my way, and the result, it might seem easy but I think the idea is really powerful.
After jumping through some legal hoops, Michele was finally able to make his dream a reality, and the first drop of the Adidas x Gucci collaboration is set to debut on June 7.
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