Adidas Is Slipping From its Personal Best

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Adidas Is Slipping From its Personal Best
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Heard on the Street: Two years ago, Adidas was easily outpacing Nike in the global sportswear market. Now it is Nike’s turn to lead—but for how long?

Adidas said Wednesday that sales would grow by 5%-8% this year after stripping out the impact of currency moves, far below the 16% clocked in 2017 and potentially lower than the 8% managed in 2018. The German company’s shares fell 5% in early morning trading before recovering some of their losses.

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