These Adidas running shoes are 100% recyclable
It took the company nearly 10 years to figure out how to build a shoe that can be recycled and turned into another shoe, Adidas said in a statement last week. The new shoe, called Futurecraft.Loop, is made out of a single material, called thermoplastic polyurethane, which can be reused. Switching from mixed materials to a single material, and not using glue to construct the shoe, was a technological challenge — but one that made this type of recycling feasible.The Adidas Futurecraft.
The product is"our first running shoe that is made to be remade," said Eric Liedtke, who is responsible for global brands at Adidas, said in a statement last week, calling it a signal"of our intent to take responsibility for the entire life of our product."Willow Smith and members of the Adidas team pose with the new shoe. The plan only works if Adidas actually gets the shoes back.
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