Adidas Ends Its Opposition to Black Lives Matter Logo

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Adidas Ends Its Opposition to Black Lives Matter Logo
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Adidas said it would retract its opposition to Black Lives Matter’s bid to trademark its logo design

Adidas AG said it would drop its opposition to Black Lives Matter’s bid to trademark its logo design, which, like the sportswear company’s emblem, features three stripes.

The German brand has in the past fiercely defended its logo design, which comprises three diagonal stripes, . The Black Lives Matter Global Network Foundation’s logo, which the advocacy group is seeking to trademark, consists of three parallel yellow lines on a transparent background.

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