Adidas is backpedaling fast over its latest attempt to protect its iconic three-stripe mark
The German sportswear company said Wednesday it was dropping its opposition to an attempt by a Black Lives Matter campaign group to trademark a logo featuring three parallel stripes. “Adidas will withdraw its opposition to the Black Lives Matter Global Network Foundation’s trademark application as soon as possible,” a company spokesperson said in a statement.
Adidas retracted its complaint over fears that it could be seen as an objection to the cause of Black Lives Matter , Reuters reported, citing an unnamed source close to the company. Adidas declined to comment further to CNN. BLM is a decentralized movement that emerged a decade ago on Twitter in protest against police violence toward Black people in the United States. The movement went global in 2020 following the murder of George Floyd.
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