Executives said the Abercrombie adult brand is the biggest growth opportunity and that the corporation has embarked on an 'enterprise-wide digital revolution.'
They also emphasized that the corporation has embarked on an “enterprise-wide digital revolution” centered on using data to inform decisions across a spectrum of areas, including where to open new stores, and operating more like a tech company than a traditional retailer.“Abercrombie is back,” said Fran Horowitz, chief executive officer. “What the Abercrombie team has accomplished is truly phenomenal and rarely seen in.
Kristin Scott, president of global brands for the corporation, said, “Abercrombie adults is where we currently have the largest growth opportunity. This customer lives for the four-day weekend. Every day should feel as special as the start of a long weekend.” Carey Krug, head of brand marketing for Abercrombie & Fitch and abercrombie kids, said outsiders have been needed to tell the Abercrombie story, meaning influencers and social media channels. We’ve gone from the being the best kept secret to TikTok’s best fashion brand.” With its Millennial customer, “we do much more than just talk at them — we converse with them. We are ingrained into the lives of our customers and set up to deliver everything their life demands. Abercrombie is cool again.
The Social Tourist is expected to more sharply target that group. Part of the plan is to bring the brand deeper into the world of gaming. Next month, Hollister is relaunching its loyalty program with “Hollister House Rewards,” which Zajac described as a modern membership program offering new benefits and services including early access to products.
In addition, the company is testing an app that figures out if a customer is inside a store or not, so the information conveyed on the app reflects that. The app will also enable shoppers to scan labels for product reviews. For someone using the app from home, a virtual try-on is being tested so if you scan your body you can virtually see how you look wearing the product.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Germany moves ahead with plan to legalize cannabis salesThe German government is setting in motion plans to legalize the sale of cannabis for recreational purposes, aiming to have legislation ready in the year’s second half.
Weiterlesen »
Washington Post editorial board absolves Biden: '$5 gas is largely Putin's fault'The Washington Post editorial board published an article Sunday blaming Putin for increased gas prices. They said, 'there's not a lot President Biden can do.'
Weiterlesen »
Biden to visit Saudi Arabia next month seeking solutions as gas tops $5 per gallon: reportThe White House will soon announce that President Joe Biden will visit the Middle East, including key stops in Saudi Arabia and Israel, according to a report.
Weiterlesen »
Gas station owner stops selling due to soaring prices, refuses to take 'part' in itAfter 48 years, gas station owner Reynold Glady may have served his last customer, saying he can no longer go along with rising prices that surpassed $5 a gallon.
Weiterlesen »
1970's trend - carpooling - returns as a cure to high gas pricesWith gas over $5 a gallon across the country, more and more workers are starting to share a ride. How much can you save?
Weiterlesen »