ABC is investing more to promote returning shows like the upcoming final season of 'Modern Family,' while launching fewer new TV series this fall.
ABC is releasing just three new scripted series this fall TV season, compared to seven last year.
The broadcast network, under new ABC Entertainment president Karey Burke, plans to invest in fewer new shows to prioritize promoting the few that stand out, as well as ABC's returning series. Networks don't have the budgets to market all their new shows properly, Burke said at a press event on Tuesday."In this cluttered marketplace, it's not fair to the shows; it's not fair to viewers."ABC is taking far fewer shots on new TV shows this fall.
The US broadcast network announced just three new scripted series for the upcoming fall TV season, with another three shows coming midseason. During the 2018-2019 TV season, ABC launched seven new series in the fall and four midseason, the company said. "This year, we're not trying to jam [viewers] with too many new messages and too many new shows to watch," Karey Burke, who became president of ABC Entertainment last November, said at a press briefing in New York on Tuesday, ahead of Disney's annual upfront pitch to advertisers.Burke said there were too many new series in ABC's lineup last season. Some of them couldn't find or hold audiences.
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