ABBA need digital concerts to make £140million to cover costs after they splashed out on 'ABBAtars'
The band have already sold a staggering 380,000 tickets for the London residency, which is booking until May 2023, while the show is then expected to head on a worldwide tour, according toAfter investing huge sums in the flashy technology to create the show, the band have shunned corporate sponsorship, working exclusively with Swedish firm Oceanbird.
Over five weeks, the band recorded their movements with 160 cameras trained on them and an 85-person crew manning the operation, which were then used as reference points to create the avatars. High tech: One billion computing hours were then collectively logged from 1,000 special effects pioneers across four different studios to create the end result, ABBA Voyage
After the preview performance, with the residency opening to the public on Friday, critics hailed the technology for being 'realistic' and avoiding the 'ghoulish' feel of hologram shows. But he noted the inevitable downside of an avatar-led concert, as he admitted that there couldn't be any interaction with the audience or spontaneous moments as normally seen in a live performance.
The 6,710-square-metre theatre will host eight shows a week and will allow for a 360-degree immersive experience, giving fans the chance to get up close and personal with the recreations of the superstars. During their version of Waterloo, Ulvaeus jokingly recalled how the UK jury awarded them zero points at the Eurovision Song Contest in 1974.
Explaining the process, Björn added that it was difficult for the band to choose which songs that avatars would perform as he said: 'It took some time but finally we arrived at something which has a nice dynamic. But if we had gone on tour we would have played something like this.', he also detailed the 'emotional' moment he watched the concert for the first time alongside bandmates Benny, Anni-Frid and Agnetha, as they secretly joined fans for the show.
The pop pioneers originally split up in 1982, but reformed earlier this year to record ninth studio album Voyage and unveil plans for an immersive digital stage show. They went on to release tracks including Mama Mia!, Dancing Queen, Take a Chance On Me and Thank You For The Music before walking away from the music industry.
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