The Brazilian they called The King was less a footballer and more an artist, whose skills made him a global brand
On 29 December 2022, Brazilian football legend Pelé sadly passed away at the age of 82. In this piece from 2014, writer Alex Bellos pays tribute to the three-time World Cup winner.
Brazil’s joyful, attacking style of play eventually led them to the 1958 title, and captured the hearts of football fans everywhere. In 1970, his final World Cup, again it was Pelé’s misses that we remember. The audacious chip from the halfway line in the opening game against Czechoslovakia. Hence his nickname, The King. As a player, Pelé had it all. Small but with an athlete’s perfect physique, he could shoot with both feet, use his head, dribble, pass and defend.
Pelé’s legend is also enhanced by his name, a nickname of disputed origin, that sounds like it was an international brand name thought up to be pronounceable in all languages.Pelé was one of the first footballers to use sporting fame as a commercial launching pad: he registered his name as a trademark, sponsored products and invested in business ventures.
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