A tale of two 'Campfires.'
Refling emailed Leonard on September 29, 2020, expressing his concern that the name and branding of the two spots were similar enough to cause confusion."I really object to the name because we’re in the same market and we’re doing the same sort of industry, a sit-down restaurant. It's not like they’re a coffee shop or even a brewery," he says.
Asked about possible similarities between the logos, Leonard replies,"I'd never seen theirs before ours was designed. Theirs is a font; ours is custom lettering." But Campfire Evergreen did open, and soon Colorado Campfire was getting phone calls from customers attempting to order items from Campfire Evergreen's menu. And since then, Refling says,"Sometimes we have people order online at their place and show up at ours, or vice versa. That’s happened a number of times."
Both websites use Toast, an online ordering platform embedded in the restaurants' websites. Leonard characterizes the ordering mix-ups that Refling and Epps describe as improbable:"If someone shows up to pick up food from somewhere thirty miles away, that’s bizarre to me....I don’t think people are confusing them." But Refling also claims that Colorado Campfire has received mail addressed to Leonard, and that people have appeared at the Uptown restaurant expecting to meet with him.
Leonard insists that he was not aware of any issues with customer confusion."If someone came into Evergreen and said, 'I had a rude bartender downtown,' I’d be surprised," he responds."I don’t think [Colorado Campfire] has any notoriety we’d benefit from. I know they don’t.... Is he getting notoriety from me?"
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