Chronic sleep issues plague the majority of American adults. Yunha Kim and team launched Sleep Reset, “a digitalized, personalized sleep clinic,” after two years of development in stealth mode.
: As the data convinced the startup about the necessity to develop Sleep Reset as a major product, how did the company incorporate sleep experts into the product development process?: As we started to work on Sleep Reset, we partnered with sleep experts from leading sleep clinics and universities, such as the Stanford Medicine Sleep Clinic, the University of Arizona, and the University of Minnesota.
: The Sleep Reset program uses strategies based on Cognitive Behavioral Therapy for Insomnia . CBT-I is the gold standard treatment for insomnia, recommended by both the American Academy of Sleep Medicine and the American College of Physicians as more effective and long-lasting than pills or supplements. CBT-I integrates therapeutic techniques with behavioral and educational interventions.
As for the Simple Habit company culture, we intentionally hire mission-driven people. Everyone on our team is inspired by our vision to increase the quality of life worldwide, and we believe the best way we can do this is by improving our members’ sleep as quickly as we can.
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