Hailey Whitters has won critical acclaim and fans on the Internet. But radio still determines who gets to be a star. “It’s an old-fashioned system,” Kelefa Sanneh writes, “destined to overrate some songs and to underrate others.”
That night, Whitters was introduced by the KHAK morning-show hosts, who go by Brain and Courtlin. Brain told the crowd that Whitters’s current single, a cheeky confection called “Everything She Ain’t,” had been streamed more than ten million times—perhaps a roundabout way of acknowledging that the song had not made it into heavy rotation on the KHAK airwaves. The crowd was friendly and enthusiastic, excited about Whitters in general, though evidently not familiar with her entire catalogue.
As a girl, Whitters never worried that there might not be a place for her in the country mainstream. She arrived in Nashville as a freshman at Belmont University, where she had enrolled in order to keep her parents happy, and to pass the time until she was discovered—she was sure it wouldn’t be long. In 2015, she independently released an album called “Black Sheep,” which is a bit moodier and more rock and roll than the music that she makes now.
Moss, in her book, quotes a radio professional who explains his industry’s neglect of Kacey Musgraves by saying, “I haven’t felt a whole lot of connectivity with her.” Blythe’s aim is for stations to feel as if Whitters is paying attention to them; she might make her available for interviews and, if necessary, send her out to perform at radio-station concerts, at the label’s expense. Some record companies go further.
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