A picture of success: How Meero is transforming the photography industry paid Meerophoto
We all have a smartphone. Chances are, you might even be reading this piece on one. At an educated guess, the number of smartphone users will pass 3.8 billion by 2021. Indeed, since the launch of the first iPhone in 2007, these products have become extremely popular all around the world. But rather than making calls, what people actually use their smartphones for is taking pictures and social media .
And yet the processes and the means of carrying out a photoshoot haven’t changed in years. Professional photography production itself hadn’t changed until now. Creatives and brands almost always have a clear idea of what kind of image they want to present to the world, but struggle with making it a reality and making a living off their work. Logistics and legwork get in the way, diverting their attention and forcing them to compromise on their ideas and rates.
From listening to the observations of its 58,000-photographer community around the world, Meero learnt that photographers spend way too much time trying to find clients, editing their content, sorting out finances and all kinds of other tedious tasks they shouldn’t even have to think about. Also, socially they often feel lonely, that their work goes unrecognized and, even worse, they’re totally left behind by administrations, governments and professional unions.
By bringing together the largest photographer community in the world, taking care of all the tedious admin, providing steady revenues, using high-end technology to offer unmatched photo production, defending photographers’ professional rights, and allowing them to spend more time doing what they love, Meero is completely revolutionising the world of photography and will take this market to a whole new level.
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