When publishers Rare Bird and Unnamed Press moved into Highland Park, North Figueroa Bookshop soon followed, putting down roots in a bookstore-starved neighbohood.
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While publishers have paid for preferential bookshelf placement for years, it’s rare for a store to dedicate multiple sections to individual publishers. But this isn’t exactly pay-to-play. Chris Heiser of Unnamed and Rare Bird’s Tyson Cornell have a more unified vision for publishing and bookselling. Call it vertical integration for the little guy.
“I felt like an interesting chance for us to have an actual footprint [in the neighborhood] and feel like we’re participating in L.A. literary culture,” says MCD publisher and FSG executive editorThe bookstore, which sits kitty-corner from the recently closedand a local recreation center, manages to unify a hipster aesthetic with a bookish vibe. Its name and tagline are hand-painted in bold yet whimsical black lettering with mint green accents on the mostly white building.
Heiser discovered the space in early 2022 while scouting offices for Unnamed, which has launched the careers of women authors like
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