A mascot star is born: BingDwenDwen has become the unexpected main attraction of the Beijing2022 Olympics
Bing Dwen Dwen, which translates to "Ice Panda", made little splash when introduced about two-and-a-half years ago, eliciting a collective yawn from social media over yet another panda character for a big Chinese event.
Games organisers were caught unprepared, with thousands of fans lining up in sub-freezing temperatures to buy merchandise - from magnets and key chains to bags and stuffed toys - and factories scrambling to make more. Many people wrote online that queuing up for and buying the merchandise is their way of engaging with the Games. Because of COVID-19, no ordinary spectators have been allowed to watch the sports and the torch relay was shortened to three days and off-limits to spectators.
Scalpers were punished for selling merchandise at inflated prices and on Monday, the China Youth Daily reported that a woman selling pirated Bing Dwen Dwen merchandise was jailed for a year and fined 40,000 yuan.
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