Today, a mature woman can choose a bold blue dye because it suits her personality. But unfortunately, if you type “blue rinse” into your search engine, “old lady” remains one of the top results. bluerinse brlighthaircolors vintagefashiontrends
SINCE THE MID-20TH century, the derogatory phrase “blue rinse” has been used to describe a “matronly” white woman, sometimes of the type who clutches her pearls when faced with the shock of the new, be it miniskirts or gay marriage. Given that these are not the people one would associate with crazy-colored hair, what’s behind this ageist, sexist slur?
ADVERTISEMENT A Parisian hairdresser known as Monsieur Antoine claimed to have originated the look for natural hair in the 1920s. How could he make a big splash on an upcoming trip to the French Riviera, when his blue convertible was sparkling but his Russian wolfhound’s coat was lackluster? A pharmacist told him to add a few drops of bluing to the rinse water the next time he bathed the dog. This was basic color theory in action.
Most women just wanted to brighten up their hair color, not change it altogether. Commercially made blue rinses became available in the 1930s. One was supposed to choose the appropriate tint based on hair color , but it was still easy to overdo it. “The solution was too strong. The blue stayed,” explained a woman whose appearance on a Chapel Hill, NC, street generated a 1933 news story.
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