The Hall-Mills saga had it all: blood, scandal, money, people with money misbehaving. But when the trial started to fade from the headlines, a swashbuckling editor hatched an outrageous plan to pull it back into the spotlight.
cavernous fourth-floor newsroom, where staffers hoisted the five-foot-six-inch mogul onto a table. “We are going to publish a newspaper which will publish nothing but the truth. That is our motto,” Macfadden began, speaking in an accent that one attendee described as a mix of Old Scotch and Choctaw. “It will be of the people, by the people, for the people. As you know, the people themselves will write a great deal of this paper, and the editors and reporters will help them write it.
Patterson could be a demanding and sometimes highly critical boss, scolding Payne for a “tendency to question orders” or a “picture [that] looked awful on page one.” Patterson warned Payne to dial back the coverage of his lady friend. “I’m tired of seeing pictures of Peggy Joyce in the paper,” he snapped. The final straw came one evening in 1925, when Joyce visited Payne in the newsroom, darting around the corridors like a mischievous child.
Growing fast was Hearst’s primary mission, and Payne executed it with gusto. For starters, he doubled down on reader contests, the front line of the tabloid wars. One of his more nonsensical creations was a so-called “Big Dough Man” contest, in which hundred-dollar prizes were awarded for inane one-liners. “My friend is a big necker from Spooner, Wis.” “My friend is a big hat man from Derby, Conn.” And so on.
At Payne’s request, the Del Fey’s headwaiter seated him at a table close to Thaw’s, positioning the men back to back. The scene wasn’t too dissimilar from the evening of June 25, 1906, when Thaw brandished a pistol inside Madison Square Garden’s crowded rooftop dinner theater and fired three shots at White from close range, killing him instantly.
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