Low-calorie soda sales are rising, and a big part of that seems to be the zero sugar phenomenon.
About a year ago or so, I was hanging out at my favorite haunt in New York. I'm such a regular that the staff kept my favorite soda, which is often very difficult to find in a can, on hand for me.
I ordered my Diet A&W Cream Soda, and I quickly realized something was different. My"diet" soda was no longer diet. Instead, it had become"zero sugar." Just what the heck was going on? I had to know because diet soda is my everything. It's one of the few things in life I truly enjoy, and I know many of you love diet soda as well. It's a multibillion-dollar industry.
Here's why cutting sugary drinks can extend your life 01:33Do you lean full into the idea of a diet, or do you lean into the idea of being healthier by cutting sugar without losing taste?There were once a slew of different low-calorie drinks -- Diet Rite, Tab, Patio, Diet Pepsi and much later on, Diet Coke -- in the early days, and they went with different marketing strategies.
Coca-Cola CEO on why he's getting rid of beloved beverages 04:51Guess what? It seems to be working. Coke Zero outsold Diet Pepsi last year, according to statistics from my colleague Danielle Wiener-Bronner, who covers the food sector for CNN Business. This made it the second most popular"low-calorie cola carbonate."As you might have guessed, Diet Coke is still in first place. Still, from 2019 to 2021, Diet Coke's market share decreased by 3.
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