U.S. retailers are expecting 5G usage in their stores to explode over the next few years as customers seek out better digital in-store experiences.
An overwhelming majority of U.S. retailers are expecting 5G usage in their stores to explode over the next three years as customers look for more of a digital in-store experience, according to a new study conducted by Verizon and market research firm Incisiv.
In fact, Verizon and Incisiv believe that moving to 5G will be unavoidable for most retailers as they compete to provide customers with the best in-store experiences and the number of cloud-based store applications spikes in the next few years. Today, most retailers rely on traditional Wi-Fi networks, but these simply can’t deliver coverage and bandwidth nearly as efficiently as 5G technology can, especially in large retail spaces like grocery stores and department stores.
Retailers interviewed for the study also cited a number of customer experience capabilities that 5G could help deliver, including support for cashierless checkout, mobile apps with in-store features, and even virtual dressing rooms and AR/VR assistants.
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