Yvon Chouinard's decision to give Patagonia away marks the latest major action in the company’s long record of environmental and political activism. Here are a few of the radical pursuits the company has undertaken during its nearly 50-year history.
Patagonia’s reputation isn’t “a conceived of strategy for the brand,” Sterling said, but rather it reflects Chouinard’s values. “He’s got a pretty clear sense of where he’s headed.”, Chouinard, now 83, explained that the resources he has to “do good” come from his company.
For years, the company has provided optional nonviolent civil disobedience trainings to employees. The sessions, Sterling said, stemmed from a group of employees getting arrested in 1996 at a protest against logging ancient redwoods in a forest in Northern California. “We don’t have a just society, and that’s when you need civil disobedience, absolutely,” Chouinard said in the 2012 interview.offers employees the opportunity to take up to two months away from their regular jobs to work for an environmental group of their choice while continuing to earn their paycheck and benefits.
According to Patagonia, 34 employees, 12 stores and one department took advantage of the program this year, which amounted to “almost 10,000 volunteer hours for 43 organizations.”Patagonia has long supported the removal of dams, especially those that are “derelict and particularly harmful,” according to aIn the statement, Chouinard called himself “a lover of wild rivers.” “That’s why our company has been involved in trying to take out obsolete and damaging dams since 1993,” he said.
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