Whether a burger chain is successful or unsuccessful, staying relevant requires constant innovation.
Though Jack in the Box restaurants have traditionally included dining rooms, this regional burger chain has a very different vision for its future.its first-ever restaurant prototype that completely nixed in-store eating to focus on drive-thru and digital ordering. The new restaurant in Tulsa, Okla., only covers 1,350 square feet and features a walk-up window for ordering, dual assembly kitchens, a drive-thru, and a special pick-up window for mobile and third-party delivery orders.
The company said that its goal with these new restaurant models is to decrease the costs of building new locations by about 20%, as well as give it greater flexibility in where it can establish new locations. When announcing the prototype, Jack in the Box said it would be a"huge boost" to its efforts to grow across the United States, benefitting customers with more efficient restaurant operations and providing an especially attractive opportunity for potential franchisees.
Now that the Tulsa location has been up and running for some time, Jack in the Box is already reporting promising signs of success with the test. Chain executives said during an earnings call earlier this month that the Tulsa prototype was surpassing expectations on sales, according toZoe Strozewski is a News Writer for Eat This, Not That! A Chicago native who now lives in New Jersey, she graduated from Kean University in 2020 with a bachelor’s degree in journalism.
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