5 Amazing Ways How Meta (Facebook) Is Using Generative AI
It's believed that it will release tools later this year that will allow companies to automate the creation of multiple versions of adverts featuring different text and images aimed at different audiences. It could automatically fine-tune elements such as the language used, colors, and even which celebrities and influencers appear in promotions in order to appeal to different groups of people depending on their age, their interests, or what part of the world they live in.
Language-based generative AI applications such as the chat functions mentioned above are likely to eventually be powered by LLaMA – Large Language Model Meta AI -LLaMA is deliberately designed as a smaller language model – its largest model is trained on 65 billion parameters as opposed to GPT-4’s reported one trillion parameters. The advantages of this are that it requires less compute power and resources to retrain in order to test new approaches and use cases.
Since then, Meta's stock price has plummeted, it has made a wave of layoffs, and revenues across its advertising platforms have declined. Some commentators have blamed at least some of this on the company’s– and particularly Zuckerberg’s – focus on its leap into the metaverse – a concept that has, as yet, not been enthusiastically adopted by the public.
However, despite a switch of focus in recent months on AI, Meta and Zuckerberg are still, to some extent sticking to their guns. The metaverse, they claim, will be a key component of their AI vision. Meta’s own metaverse platform, Horizons, is built around creativity and in particular, has been designed to allow users to build their own homes and environments within the VR environment. The company has strongly hinted that this is where its generative AI technology will come into its own. CTO Andrew Bosworth has said,"In the future, you might be able just to describe the world you want to create and have the large language model generate that world for you.
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