Sometimes this approach can be funny. Often it's just cringeworthy.
One of the reasons that deliberately bad marketing can be so annoying is that in many cases it's simply not credible. While Oatly and Surreal may be small brands compared to say Kellogg's or Nestlé, they're not exactly tiny startups either. Their advertising can feel contrived because it tries to give the impression of being improvised when its very existence tells us that there's a professional marketing team behind it.
. It's going to need to start mixing in more serious content, but this is one case where the unprofessional approach doesn't feel out of place.The Scottish brewery Brewdog has long presented itself as a punk rebel shaking up the industry. But while it can be seen as something of an upstart taking on the big international beer brands of old, its attempts to be edgy sometimes fall flat.
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